Our New Brand Identity

HGZ, reimagined!

Our new brand identity is also an invitation to all our partners and customers

The world is changing ... and the energy and building technology challenges of the present and future require smart and effective answers.

As one of the most innovative HVAC companies in Germany, we have continuously developed our technical expertise, service, and problem-solving capabilities. Because we simply want to be the best — as a strong employer for our employees. As a valued partner for our partners. And as an inspiring service provider for each and every one of our customers across Berlin.

At the turn of 2023, we wanted to reflect this development in our brand as well. Our presence is becoming more modern, more holistic, more personal, more vibrant, more interactive, more forward-looking ... in other words: it brings to life who we really are, what we can do, and why our distinctive way of thinking and acting makes a difference for people in the capital city.

New Logo‍

The symbol for the dynamic connection between technology & sustainability

New Slogan‍

Our promise to always question existing conventions in order to offer you even better ideas, solutions, and services

New Website‍

The entire world of HGZ at www.hgzberlin.de

New Services‍

From the interactive heating calculator to the exciting HGZ blog

New Brand World‍

A clear commitment to the fact that in the end it's not about our work, but about the people. And about what we can sustainably move for them in a meaningful and valuable way.

Our new brand identity is not only a clear commitment to ourselves, but also an honest invitation to all our customers and partners. Because we firmly believe: only together can we shape the future of building technology well. That's why we want to understand even more precisely what matters to people and where we can still improve ... and we always welcome honest feedback and our continued journey together.

Our special thanks also go to the brilliant team at markensinn.de, led by Martin Burger, Dominik Skrabal, and Lisa Schwarz. Since March 2023, they have been close at our side as systemic brand coaches and creative implementers, helping us to sharpen and coherently realign our brand. The result speaks for itself!

Great teamwork in implementing the website in Webflow also came from Dennis Karg and Lucas Pätschke from Vibrand Design.

And now?
We wish you many exciting impressions on our new website and in further contact with us and our new brand world.

PS: Also new — we now use first-name terms in our brand communications — and hope that's okay with you! Because it's not meant to come across as disrespectful at all. Quite the opposite: it simply feels more accessible, more personal, and closer to us — and is therefore a respectful expression of how we genuinely feel connected to our customers and partners.